Coach X Disney

A collaboration with Disney’s magical and enchanting spirit. This campaign captures the juxtaposition of the lighthearted and suspenseful aspects of the collection for men and women. Our solution was to immerse the customer into classic animated Disney films featuring the forest as a character to support both the product and a world of fairy tales.

 

Skills

Photo & Video Art Direction, Creative Content Strategy, Team Leadership, Global Guidance

Media

Global Out of Home Advertising, In Store Experience, Digital and Social.

Disney_pc.jpg
SH06_002_BASE_COMP_presentation.jpg
SH02_001_BASE_COMP_presentation.jpg
SH03_002_BASE_COMP_presentation.jpg
SH04_002_BASE_COMP_presentation.jpg
Signage_Womens.jpg
Signage_Mens.jpg

Lee Pullano, Art Director
Jee Song, Designer
Blair Van Nort, Digital Art Director
Erin Smith, Copywriter
Photography by Thomas Brown
Set Design by Linda Kiel

Team