Coach, The Edit

Coach Outlet needed to drive higher AUR shopping, communicate value through details with the introduction of new silhouettes. We defined this group as THE EDIT.  In contrast with the rest of their product offering, THE EDIT campaign took on an editorial approach, featuring the whole look while romancing the details of the bags.

 

Skills

Photo and Video Art Direction, Casting, Location Scouting, Creative Content Strategy

Media

Global Out of Home Advertising, In Store Experience, Digital and Social.

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Lee Pullano, Art Director 
Jee Song, Designer
Blair Van Nort, Digital Art Director
Erin Smith, Copywriter
Photography by Nick Bentham
Styling by John Colver

Team