Public Art Fund, NYC

We created a compelling, new identity system and strong brand voice to reassert Public Art Fund as the preeminent public arts organization in NYC. Defining a clear position to improve visibility and differentiate to the organization – bringing its character, breadth, and rigour to life in the public realm. This concept plays with notions of direction, gravity and intersections. It carves out places for Public Art Fund in the city and defines destinations for both the public and the art world.